The DoorDash Discovery
In 2019, DoorDash's data team faced a problem that every fast-growing company has: their revenue systems didn't talk to each other.
Salesforce knew about deals. The billing system knew about payments. Customer success knew about health scores. But nobody could see the full picture.
So we built something that could.
We created a data graph that connected every customer interaction across every system—CRM, billing, support, product usage, everything. And when we turned it on, we found something shocking:
Deals marked "closed-lost" that were still actively engaged. Renewals at risk that nobody knew about. Expansion opportunities buried in support tickets.
The data was always there. It just wasn't connected.
That's when we realized: every company has this problem. And most don't have the engineering resources to solve it.